CBINET
CBINET, established in 1999, is the first Internet service provider in Burundi. Since its inception, CBINET has enabled businesses and individuals to make the most of the benefits of Information and Communication Technologies by providing a variety of cost-effective services based on its customers' needs.
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Problem Statement
As the first internet service provider in Burundi, CBINET needed to launch a 360-degree campaign to expand its reach across the country. The challenge was to create a comprehensive campaign that would effectively communicate their value proposition, engage a wide audience, and promote their cost-effective services to both businesses and individuals.
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Result
The 360-degree campaign successfully increased CBINET’s visibility across Burundi, helping to drive awareness and engagement with both businesses and individuals. The cohesive messaging and visuals, tailored to different regions and platforms, strengthened the brand's presence and positioned CBINET as a trusted, leading internet service provider in the country. The campaign helped generate significant interest in their services and reinforced their reputation as a reliable ICT provider.