Dimitrie Sissi
Meet Dimitrie Sissi: author of Do Not Accept To Die, motivational speaker, and gender activist. A Rwandan woman, wife, mother, and survivor of the 1994 Genocide against the Tutsi, Dimitrie’s story is one of resilience and empowerment. She holds an MBA in Project Management and a Master of Science in Gender and Development, and has worked with the World Bank since 2005. As a Rotary Club member and President of Graduate Women International in her community, she is dedicated to empowering youth—especially girls—through education. In her free time, she enjoys music, dancing, sports, coaching sessions, and sings in her church choir.
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Problem Statement
Dimitrie Sissi needed a personal brand identity to reflect her work as an author, motivational speaker, and gender activist. With a mission to empower youth, particularly young girls, she sought a cohesive brand presence that would resonate with her audience, enhance her public image, and support her advocacy efforts.
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Result
The new brand identity equipped Dimitrie with a polished, cohesive presence that resonated with her audience and amplified her mission. The brand guidelines brought consistency to all her platforms, including her newly designed website, which now stands out with a professional, inspiring look that reflects her values. This refreshed identity strengthened her public image, supporting her book promotions, speaking events, and advocacy work, and helping her connect meaningfully with those she seeks to empower.
