IremboPay
The IremboPay rebrand was all about redefining the platform's identity. As the brand coordinator and designer, I led the creation of a distinct visual identity that would separate IremboPay from its sibling, IremboGov, while still leveraging the trust and credibility associated with the Irembo name. Through a series of collaborative meetings, we explored brand directions, finalized a new color palette, and developed comprehensive brand guidelines. The goal was clear: to give IremboPay a fresh, vibrant look that communicated its versatility and value across both private and government sectors.
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Problem Statement
IremboPay, a reliable payment gateway in Rwanda’s technology sector, aimed to expand its reach to a wider audience. However, its strong connection with IremboGov, the government services portal, posed a risk of misunderstandings regarding its purpose and versatility. Many users perceived IremboPay merely as an extension of government services instead of recognizing it as a dynamic, adaptable platform capable of serving both the private and public sectors. To rectify this, we initiated a rebranding effort to create a distinct identity for IremboPay that would showcase its true strengths while also leveraging the trust established by IremboGov.
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Result
The rebrand established a distinct identity for IremboPay, setting a strong foundation for future growth. With its new visual language and cohesive brand guidelines, IremboPay is now well-positioned to build awareness and connect with a wider audience. The refreshed identity will support the brand as it expands into new markets, enabling it to stand out as a versatile payment platform ready to serve both private and public sectors.
