Manidi
Manidi is a Kigali-based fashion house founded in 2019, dedicated to crafting high-quality shoes, bags, and accessories that celebrate craftsmanship and timeless design. Inspired by a vision to create products that last, Manidi designs beautiful pieces meant to empower you to express your true self.
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Problem Statement
Manidi sought to elevate its brand identity to better reflect its commitment to quality craftsmanship and timeless design. As a growing fashion house, it needed a refreshed logo and comprehensive brand guidelines that would convey its vision and connect with its target audience. The challenge was to create a cohesive visual identity that embodied Manidi’s dedication to creating beautiful, lasting products.
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Result
The revamped logo and brand guidelines provided Manidi with a stronger, more cohesive identity that resonated with its audience. The new visual identity helped elevate the brand’s presence, making it more recognizable and reinforcing its commitment to quality and craftsmanship. The brand guidelines offered a clear framework for consistency across all platforms, positioning Manidi as a trusted fashion house known for creating beautiful, lasting products.
