Rwanda Development Board
For RDB’s initiative to promote investment in Rwanda’s horticultural sector, I designed a series of social media visuals to generate interest and drive attendance for an upcoming webinar. The goal was to highlight Rwanda’s competitive edge and growth potential in horticulture, creating an inviting and professional look for the event. Each design emphasized key data points and insights, such as Rwanda’s export growth and infrastructure, to position the country as a prime destination for investors.
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Problem Statement
RDB needed to attract investors to a webinar promoting Rwanda’s horticultural sector, but lacked a compelling digital presence to capture attention and communicate the country’s unique advantages. The challenge was to create visually engaging social media assets that would convey Rwanda’s investment potential, highlight key selling points, and drive interest in the event among a targeted audience of potential investors and industry experts.
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Result
The social media campaign successfully generated interest in the webinar, attracting a diverse audience of potential investors and industry experts. The visually compelling designs helped elevate RDB’s digital presence, clearly communicating Rwanda’s strengths in the horticultural sector. The increased engagement and positive feedback from attendees underscored the effectiveness of the visuals in positioning Rwanda as a top investment destination.
