Safari Bus
Safaribus is platform Powered by Centrika Ltd a fintech and software development company which provides ticket booking facilities through its website which connects bus travellers as it also facilitates financial transactions.
01
Problem Statement
Safari Bus, as a new company, needed to establish its digital presence and effectively reach its audience online. They required a comprehensive digital marketing strategy, including social media identity, along with ad campaigns for platforms like YouTube, Google, and social media. The challenge was to create a cohesive and engaging visual identity while driving awareness and engagement through targeted ads.
02
Solution
I established a compelling visual identity for Safari Bus's social media platforms, crafting consistent and engaging designs that connected with their target audience. Building on this foundation, I created social media ads, YouTube ads, and Google ads aimed at driving traffic and enhancing visibility. Each advertisement was customized for its respective platform and aligned with the brand's new identity, ensuring a cohesive and recognizable presence across all digital channels.
03
Result
The new digital identity and advertising campaigns have significantly boosted Safari Bus's online visibility and attracted more customers. Social media engagement increased substantially, while targeted ads on platforms such as YouTube and Google drove more traffic to the brand's website. This cohesive branding across all channels has established Safari Bus as a recognizable and professional presence in the market.
